Target to stop price-matching Amazon, Walmart. Key details.

Target Ends Price-Match Guarantee for Amazon and Walmart

Target will no longer price-match Amazon and Walmart starting July 28. A spokesperson for the retailer confirmed the change. From that date, Target will only match its own in-store and online prices at Target.com if the price drops within 14 days.

The current price-match policy allows matching prices from Target.com, Amazon, Walmart, or Target Circle™ deals. Target stated that most customers price-match at Target, leading to the decision to update the policy. This change aims to maintain consumer confidence in shopping at Target stores and online.

A Target spokesperson mentioned that aligning with industry standards was the reason for ending price matches with Walmart and Amazon. Walmart stopped price-matching in 2019. Walmart's policy matches prices from Walmart.com in-store, with the store manager having the final say. Walmart does not match its own website prices or those of competitors.

Amazon does not offer price matching and emphasizes providing low prices consistently. Best Buy still offers a price-match guarantee for new identical products. Ending competitor price matching at Target is seen as a move to simplify processes and protect profits, according to retail analysts.

Target's decision to end price matching is part of efforts to improve profitability amid economic challenges. The retailer has faced declining sales and consumer boycotts this year. The policy change is attributed to customers predominantly price-matching Target products rather than competitors.

The move to end price matching aligns Target with industry norms and aims to streamline operations and enhance financial performance. Target continues to address various challenges to strengthen its financial position.